Sign up & start earning points Get 10% OFF your first order with code HELLO10 (on select lines) Pay in installments – split into 4 payments. No late fees FREE same-day delivery in UAE. More details Prices are exclusive of VAT (5%). Total prices will be calculated at checkout Sign up & start earning points Get 10% OFF your first order with code HELLO10 (on select lines) Pay in installments – split into 4 payments. No late fees FREE same-day delivery in UAE. More details Prices are exclusive of VAT (5%). Total prices will be calculated at checkout Pay in installments – split into 4 payments. No late fees Sign up & start earning points Get 10% OFF your first order with code HELLO10 (on select lines). FREE same-day delivery in UAE. More details Prices are exclusive of VAT (5%). Total prices will be calculated at checkout

Reform Studio

Reform is an internationally awarded design studio based in Cairo, Egypt, focusing on designing responsible products. Co-founded by Hend Riad & Mariam Hazem following the 2011 revolution, they are driven by a sense of responsibility to their society and environment, aiming to address Egypts major challenges through innovative solutions.